Verbal Identity
Consistent use of language is a crucial component of presenting a unified and cohesive identity as an institution. Messaging should always reflect the college’s mission and be used across the institution for all media and for all audiences.
Verbal Identity Components
The SUNY WCC verbal identity is made up of a few components. Please visit these pages for more information.
Copyright
It is important to be aware of copyright and licensing. Never use text that you have not secured the rights to use. Avoid plagiarism by paraphrasing, citing, and quoting properly. For help, you should contact the college’s Digital Copyright Committee at [email protected].