Voice
Inclusive: celebrate and respect diversity to ensure that the community feels valued, respected, and represented. SUNY WCC authentically portrays the lived experiences of our community members to reflect our inclusive atmosphere in all communications.
Empowering: inspire and support our students, faculty, and staff to achieve their full potential. Communicate confidently and optimistically with a focus on personal and professional growth opportunities. Important elements of SUNY WCC’s message of empowerment include affordability and student success.
Clear: use easy to understand messaging to ensure that information is accessible to your audience. Avoid jargon, internal terminology, and overly complex language to maintain transparency and approachability.
Innovative: demonstrate the exceptional resources and forward-thinking solutions we provide students and the community. Use specific data and examples, when possible. Emphasize SUNY WCC’s dedication to academic excellence, technological advancements, and preparing our community for the future.
Supportive: convey an authentic sense of care and dedication to student success. Communicate with empathy and understanding to offer guidance, resources, and encouragement that helps our community thrive.
Technical Writing: Course and Program Descriptions
When writing for technical applications it is important to maintain clarity and use precise language. Tone should be less emotionally driven when writing for technical purposes such as the Academic Catalog. The division of Academic Affairs maintains a guide for writing about academic programs.