Brand
Brand Keywords
These keywords exemplify the SUNY Westchester Community College brand identity:
- Accessible
- Affordable
- High Quality
- Diverse
- Inclusive
- Excellence
- Opportunity
- Professional Development
It is essential to regard these keywords as the driving force behind communication with the college’s various audiences.
Mission, Brand Components, and Publications
The college’s brand identity is a reflection of its mission and values.
The verbal identity and the graphic identity are the two components of the college’s brand identity.
Please visit the publications page to see examples of the college brand in current marketing publications.