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Strategic Marketing and Communications

About Us

The Strategic Marketing and Communications (SMAC) department develop branding, marketing and communications tools, campaigns and messages to enhance and promote the reputation of SUNY Westchester Community College, build awareness within the community, drive registration of credit and non-credit courses, and communicate effectively with our stakeholders and community members.

SMAC is comprised of two divisions:

  • Creative Communications Office
  • Web Office

The Strategic Marketing and Communications (SMAC) department reports directly to The President’s Office.

Student using computer

Creative Communications

Our Services

Branded-material lending for events
Brochure and printed marketing material design
Business card order coordination
Graphic design
Electronic signage
Email design and coordination for sending to students, faculty, and staff
Photography
Style Guide and branding help
Social media communications
Video production

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Web Office