Logo

Guidelines for Using the College Logo

The SUNY Westchester Community College logo is used to identify the institution in official communications and materials. These key points should always be followed:

The logo should always appear at a size that maintains the legibility and integrity of the wordmark. The minimum logo size is 1″ wide for printed pieces.
The logo should not appear more than once per page of a communication piece.
The logo should appear with adequate spacing on all sides. Refer to the Spacing section for details.
The full-color logo should appear on a white background whenever possible.
If the logo needs to be displayed directly on a non-white background, the alternate one-color logo is available on the Downloads and Resources page. This one-color logo can be displayed in white, black, or Baltic Blue, over colorful backgrounds and photos.

Spacing

Spacing example for the college logo
The logo should always be displayed with adequate spacing on all sides. This spacing should be equivalent to at least the width of the S in the logo.

Using the Logo Over Colorful Backgrounds or Photos

The primary, full-color logo should always be displayed over a white background. If the college logo needs to be displayed over a non-white background or photo, please use the one-color logo instead of the full-color logo or consider using the logo on a white tab. The one-color logo can be displayed in white, black, or Baltic Blue, over colorful backgrounds and photos. Consider these options to present the logo in a way that preserves legibility and recognition.

Logo Colors

Below are the colors used in the logo. Visit the Colors page for more information about the college’s official color palette.

Baltic Blue
#005889
R:0 G:88 B:137
PMS 301c
C:100 M:35 Y:0 K:40

Viking Gold
#d69400
R:214 G:148 B:0
PMS 124u
PMS 131c
C:0 M:40 Y:100 K:10

Lettvekt Gold
#efc37c
R:239 G:195 B:124
PMS 156u
PMS 156c
C:0 M:25 Y:60 K:0

Black
#000000
R:0 G:0 B:0
PMS Black
C:50 M:50 Y:50 K:100

Improper Logo Use

When using the college logo, it is vital to display it properly. Do not alter or recreate the logo for your own use. The logo should not be scaled out of proportion or rotated in any manner. Use the files provided on the Downloads and Resources page or reach out to Creative Communications for help.

Common Mistakes

The following are examples of common mistakes to look out for when displaying the logo:

Do not scale the logo disproportionately. The text should remain proportional when scaled.

Do not add or remove text.

Do not alter the typeface.

Do not alter the placement of the text or icon.

Do not alter the icon portion of the logo.

Do not display the full-color logo on colored backgrounds or colored paper. The full-color logo should be displayed on a white background. Do not modify the full-color logo in order to print one-color garments such as t-shirts.
Use the alternate one-color logo available on the Downloads and Resources page for special cases where a colored background is required.

Icon Use

In rare instances, the icon can be used on its own. The icon was developed to stand on its own for branded merchandise and specific cases such as website and app icons but should not be used as a replacement for the full logo in any official communication. Visit the Merchandising page and contact Creative Communications for assistance in using the icon in your special projects.

Wordmark Use

In rare instances, the wordmark can be used on its own. The wordmark was developed to stand on its own for branded merchandise but should not be used as a replacement for the full logo in any official communication. Visit the Merchandising page and contact Creative Communications for assistance in using the wordmark in your special projects.